Experiential & Sampling Campaign
- We needed to show 18-29yo energy drink consumers that only Berocca Boost can give them the kick they want, when they want it, with the vitamins and minerals they need.
- We created a giant inflatable bubble soccer arena and a branded photobooth where customers snapped pics of themselves doing the Berocca Boost Ninja kick.
- The campaign consisted of 23 individual activations, including sampling, targeted event activations and two giant pop-up events in Martin Place and Fed Square.
- People were able to trial the product and create positive brand connections with our fun and engaging activations.
AND THE RESULT
We distributed 140,000 samples and engaged with thousands of new customers, successfully introducing Berocca Boost to the market.A LITTLE KICK WHEN YOU NEED IT