EveryWoman Expo Activation
- Bupa was looking to engage with women in WA and we identified the EveryWoman Expo as an ideal platform to reach this key demographic.
- We created a themed exhibition space built around the tagline “Take steps to live a healthier life”
- To bring the tagline to life and drive traffic to the Bupa space, we handed out free pedometers at the expo entrance, and asked customers to visit the Bupa stand once they reached 2,000 steps.
- The activation was underpinned by a pre and post event communications campaign, with targeted content created and placed on the expo website, in EDMs and in expo advertising.
AND THE RESULT
The ideal platform for Bupa to showcase their breadth of services and engage with women in a friendly, fun and relaxed environment