Kids TRYathlon Activation

  • After facilitating a partnership between the Weet-Bix Kids TRYathlon and Haier, the challenge was to bring the partnership to life and help Haier increase brand awareness and create a lasting impression on their customers.
  • The activation combined pre and post-event communications with an engaging event day presence. The national event volunteer program was also renamed the Haier Help Team, increasing brand exposure across the series.
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A highly successful integrated sponsorship activation. Haier enjoyed extensive exposure, through branding on 3,045,000 Weet-Bix packs, 269,000 eDM recipients, 170,000 school flyers, 20,000 unique visitors to the series website and 16,044 registration kits containing a Haier delicates wash bag delivered to participants across the country. Across the 11 event days, almost 55,000 customers were exposed to the Haier brand and around 17,820 kids had a go on the Haier obstacle course.INTEGRATED BRAND ACTIVATION