Tour Down Under Sponsorship Activation
- The challenge: Bring the Subaru ‘do’ promise to life in a fun and exciting way, showcasing the All-New Subaru Impreza.
- To get people to really experience and engage with the Impreza, we created Subaru do Car-aoke – a chance for customers hop in the car and belt out their favourite karaoke tune. Everyone got a branded pic printed and sent to them, to share with their mates.
- To draw in the kids and get them to ‘do’ something physical, fun and exciting, we built a custom-branded Subaru inflatable obstacle course.
- All this was held together by a fantastic outdoor showroom where customers were able to touch, feel and experience the cars, book a test drive and chat to Subaru sales staff.
AND THE RESULT
A fun, integrated activation that helped us launch the Impreza and demonstrate the Subaru ‘do’ promise to a large and engaged audience.DO MORE WITH SUBARU