Atkins Australia
Sampling Campaign
- We wanted to help Atkins, the original low-carb experts, sample their delicious snack bars to a targeted audience
- We identified the Color Run and the ROC Race as ideal channels for Atkins to reach their desired market
- Across 7 events, we’ve sampled over 72,000 delicious low-carb, low-sugar snack bars to an engaged group of customers, with positive feedback received across the board
AND THE RESULT
A successful, targeted sampling campaign to engage with active, health-conscious young women.
