Berocca Boost

Experiential & Sampling Campaign

  • We needed to show 18-29yo energy drink consumers that only Berocca Boost can give them the kick they want, when they want it, with the vitamins and minerals they need.
  • We created a giant inflatable bubble soccer arena and a branded photobooth where customers snapped pics of themselves doing the Berocca Boost Ninja kick.
  • The campaign consisted of 23 individual activations, including sampling, targeted event activations and two giant pop-up events in Martin Place and Fed Square.
  • People were able to trial the product and create positive brand connections with our fun and engaging activations.
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We distributed 140,000 samples and engaged with thousands of new customers, successfully introducing Berocca Boost to the market.A LITTLE KICK WHEN YOU NEED IT