Berocca Boost

Experiential & Sampling Campaign

• We needed to show 18-29yo energy drink consumers that only Berocca Boost can give them the kick they want, when they want it, with the vitamins and minerals they need.
• We created a giant inflatable bubble soccer arena and a branded photobooth where customers snapped pics of themselves doing the Berocca Boost Ninja kick.
• The campaign consisted of 23 individual activations, including sampling, targeted event activations and two giant pop-up events in Martin Place and Fed Square.
• People were able to trial the product and create positive brand connections with our fun and engaging activations.