Bupa Australia

Perth Garden Festival Activation

• We were asked to design an event-based activation concept to help Bupa increase brand awareness and engage with WA health insurance customers.
• We identified the Perth Garden Festival as a great event to engage with consumers in a fun and relaxed atmosphere.
• We created a campaign centred around the health benefits of gardening, combining in-store signage in the lead-up to the event with an elaborate on-the-day activation space that drew families in and created the perfect atmosphere to start the Bupa conversation.