Perth Garden Festival Activation
- We were asked to design an event-based activation concept to help Bupa increase brand awareness and engage with WA health insurance customers.
- We identified the Perth Garden Festival as a great event to engage with consumers in a fun and relaxed atmosphere.
- We created a campaign centred around the health benefits of gardening, combining in-store signage in the lead-up to the event with an elaborate on-the-day activation space that drew families in and created the perfect atmosphere to start the Bupa conversation.
AND THE RESULT
A hugely successful activation that over-delivered on objectives, surpassed sales targets and reached over 4,700 customers across the 4-day event.