Dolphin MK7 Product Launch
- To launch the new Energizer Dolphin MK7 torch, we visited 98 Bunnings stores across the country, all in the space of a few weekends leading up to Father’s Day.
- Over the course of the campaign, our promotional staff engaged with 16,740 Bunnings customers, with 41% of all customers indicating that they were likely to purchase the product.
AND THE RESULT
98 store demonstrations, 16,740 customer engagements, a whole lot of positive feedback and a 41% purchase likelihood.AN ACTIVATION WITH SCALE