Sanitarium Weet-Bix Kids TRYathlon
- Active Edge has been the sponsorship management agency for the Sanitarium Weet-Bix Kids TRYathlon (Kids TRY) program for ten years. A locally-run program with a national profile, the Kids TRY gives kids across Australia and New Zealand the chance to swim, cycle and run in a friendly and supportive environment.
- The Australian series annually hosts 17,000 participants and 55,000 supporters across 11 events, making it a fantastic opportunity for brands looking to connect with everyday active families in a positive and upbeat setting.
- Over the years, we have connected a number of brands and organisations to the TRYathlon series, with each partnership supported by a tailor-made brand activation.
IN FOR THE LONG RUN
Active Edge has been managing the Kids TRY sponsorship portfolio for over ten years.