Sanitarium Weet-Bix Kids TRYathlon

Sponsorship Management

  • Active Edge has been the sponsorship management agency for the Sanitarium Weet-Bix Kids TRYathlon (Kids TRY) program for ten years. A locally-run program with a national profile, the Kids TRY gives kids across Australia and New Zealand the chance to swim, cycle and run in a friendly and supportive environment.
  • The Australian series annually hosts 17,000 participants and 55,000 supporters across 11 events, making it a fantastic opportunity for brands looking to connect with everyday active families in a positive and upbeat setting.
  • Over the years, we have connected a number of brands and organisations to the TRYathlon series, with each partnership supported by a tailor-made brand activation.
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IN FOR THE LONG RUN

Active Edge has been managing the Kids TRY sponsorship portfolio for over ten years.

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