Weet-Bix Gluten Free

Gluten Free Expo Activation

• Sanitarium wanted to raise product awareness and facilitate product trial for the new Gluten Free Weet-Bix
• We worked with them to design, produce and implement an exhibition space where brand ambassadors were able to distribute samples and talk to customers about the product
• Over the 2-day event we gave out over 5,000 samples of Weet-Bix with milk, berries and honey, reaching and engaging with a targeted audience and successfully launching the product